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Feeding Active Imaginations!

Froobles Reading

Feeding Active Imaginations!

Back Story

Kids Painting

In a playgroup not far from where you live, the children were learning why fruit and vegetables are so important for a healthy diet and trying to guess the names of the fruits and vegetables their teacher had brought in to show them.

kids painting

Later, the children had great fun making collage scenes. Pens, pencils, paint and all manner of craft materials were all used to create pictures of far-off places, enchanted woods and magical lands. Some of the children even used the fruit and vegetables to make characters for their scenes.

Soon it was time for break and when the children went outside to play, something extraordinary happened … the magic of the children’s imaginations made the fruit and vegetables come to life!

Brand Values

Little characters learning BIG lessons about growing up!

  • Good Manners
  • Creativity
  • Imagination
  • A Positive Attitude
reading

A Froobles Timeline

Year One 2011/12 — 400,000 Books Sold!

October 2011

12 Books12 The Froobles storybooks launched at The Frankfurt Book Fair.
Co-editions for The Froobles storybooks sold to Australia and New Zealand.
iOS Appwww.froobles.com launched just prior to the publication of The Froobles storybooks.

November

Audio eBooksThe Froobles eBooks and enhanced audio eBooks are released.

December

iOS AppThe Froobles iOS app launched featuring animated stories with celebrity narration, movie-making mode and interactive creativity functions.
Nook ‘Chloe Carrot and the greedy witch’ is featured on the Kobo Vox Colour at launch. It is the only children’s book featured on the device in WHSmith stores nationwide.

January 2012

72,000 The Froobles books are showcased in 8,000 UK schools in partnership with the school book fair company, Travelling Books.

February

Froobles BrazilCo-edition rights for The Froobles storybooks are sold to Brazil.

March

IPA AwardsThe digital marketing campaign to promote The Froobles wins the IPG Frankfurt Book Fair Digital Marketing Award.

April

World Book Night50,000 iOS Froobles apps are downloaded following a World Book Night social media promotion.
Frooble AppsTwo new educational The Froobles apps for iOS and Android are released on iTunes and Google Play. The Froobles Maths App picked as App of the Day on the Guardian Apps Blog.

May

More FrooblesWork commenced on four new Froobles characters to be launched as storybooks in Spring 2013.

June

Playtec Leisure announced as the first The Froobles licensee in the schools and outdoor play equipment sector.
Co-edition rights for The Froobles storybooks are sold to South Korea.
Activity BooksCo-edition rights for new The Froobles activity books are sold to Brazil.

July

JELC Ltd appointed to manage worldwide licensing for the brand.

September

Froobles in USA56,000 The Froobles storybooks sold into USA retail outlets.
Froobles ActivityNew The Froobles activity range, comprising 12 titles, launched in the UK and in South America.
Appster Awards 2012Frooble App nominated for the Appsters Award.

Year Two — Building On Publishing Success

October

LBELBEJELC showcased the brand at the Brand Licensing Europe exhibition in London.
Style GuideThe Froobles Style Guide and image library available for all licensing and publishing partners.

November

Video ReleasedA promotional video showcasing The Froobles available for all licensing and publishing partners. Other marketing materials also available.

December

Chinese FlagCo-edition rights for The Froobles book product range are sold to China.
Froobles CoversOver 1,000,000 The Froobles books sold worldwide!

February 2013

Shortlisted for the IPG London Book Fair International Achievement Award for sales of The Froobles books.

Digital publishing specialists, YUDU Media announced as new licensee for the Froobles.

March

YUDU Froobles BooksNew range of Froobles iBooks launched by digital publishing experts YUDU Media.
Play EquipmentPlaytec launched The Froobles outdoor play equipment at the Education Show, NEC Birmingham.

April

New The Froobles book formats unveiled at the Bologna and London book fairs.

May

2013 TitlesFour new characters and storybooks published in the UK.

June

Froobles on WeiboThe Froobles take over Weibo, the most popular micro-blogging site in China.

July

Digital Giving enlists the help of The Froobles for charity T-shirts.

September

Froobles in KoreaThe Froobles books launched
in South Korea.

Year Three — Global Expansion

October 2013

The Froobles partners with Heart UK – The Cholesterol Charity.

December

BooksCo-edition of The Froobles goggle-eyed books kickstarted by Brazil and Argentina.

February

TurkeyTurkey latest country to join The Froobles Publishing Programme.

March

Story StationTwo The Froobles titles selected to go on the Story Station schools learning platform in the UK.

June

South AfricaSouth Africa join The Froobles Publishing Programme.

August

MaltaMalta buy co-editions of The Froobles books.

September

Get Busy MagazineThe Froobles star in three editions of the popular Get Busy magazine for kids.

November

Duro-tussPromotional partnership with leading cough liquid manufacturer, Duro-Tuss, in Australia.
 

New Products for 2015 …

New for 2015

Brand Extension

Arts & Crafts

Arts and Crafts

Role-play

Role-play

Gardening & Outdoor Activities

Gardening and Outdoor Activities

Homeware & Accessories

Homewares

Bathroom

Bathroom

Word on the Web …

  • Here at Cheeky Boo! we think these books are the most exciting thing to happen to children's books in recent times.
    Cheeky Boo! Magazine
  • Each title teaches children a valuable lesson about growing up and includes a sticker sheet for your child to create their own scene.
    Bump2Baby Magazine
  • Thank you Top That! Publishing for evoking imagination and joy in Lexi and lots of other children who I'm sure will love them The Froobles too!
    Loved by Lexi Blog